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Home/Courses/Marketing & Sales/Marketing Skills for Professionals

Marketing Skills for Professionals

Overview

Course Description

Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Today, many organizations are being restructured to have cross-departmental teams, and professionals / engineers must work side-by-side with marketing staff. In the area of marketing, their input is necessary for everything from pricing and promotion to distribution and customer satisfaction. Professionals and engineers have much to gain from marketing staff who can provide valuable information about customers and their needs – all of which help improve the process of design and innovation. 

There is marketing in theory and there is marketing in action. Professionals have to be familiar with various theoretical pieces of the marketing puzzle: the qualities of technical products, market segmentation, communications strategy, and marketing tools. This course provides these inputs to the professionals to achieve competency in marketing skills. Adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.

Course Objectives

After completing the course the participants will come out with clear understanding about the following aspects:

  • The difference between marketing & sales
  • Evolving and adoption of marketing strategies –SWOT Analysis
  • Marketing planning and strategy
  • Market segmentation
  • Market research
  • Demand forecasting
  • Buying behavior
  • The buyer decision process
  • Pricing decisions
  • Product marketing
  • Services marketing
  • Market promotion
  • Marketing tools

Who Should Attend?

The course is ideally suited for marketing persons as well as the technical professionals who commonly interact with marketing staff. Also suitable for senior executives and managerial level persons who are interested in understanding the dynamics of marketing and enhancement of the marketing acumen.

Location & Date

  • 2019
    • 17 Nov-19 Nov 2019
    • 10:00 am - 04:00 pm UAE Time
    • Dubai

Fees

  • 2019
    • Per participant
    • USD 3,200
Fees + VAT as applicable
Tax Registration Number : 100139824100506

Course Outline

  • What is marketing?
  • The difference between marketing & sales
  • Identifying the customer
  • Evolving and adoption of marketing strategies
  • SWOT analysis
  • Customer orientation
  • Market segmentation
  • Market overview
  • Market research
  • Planning for marketing research
  • Data collection: primary research methods
  • Demand forecasting
  • Marketing planning
  • Competitive market survey
  • Exploratory market survey
  • Buying behavior
  • The buyer decision process
  • Consumer end-users
  • Business end-users
  • Retail end-users
  • Distributors
  • Institutional & government
  • Product marketing
  • Services marketing
  • Pricing decisions
  • Marketing tools
  • Managing external forces
  • Marketing planning and strategy
  • Planning with the product life cycle
  • How to write a marketing plan
  • Preparing a market study
  • Market promotion
  • Types of promotion
  • Advertising
  • Managing the advertising campaign
  • Types of advertising media
  • Sales promotion
  • Types of sales promotion
  • Public relations
  • Types of public relations tools
  • Internet marketing
  • Global marketing